Understanding the Differences Between Self-Publishing, Independent Publishing, and Traditional Publishing

For many writers, finishing a manuscript is only the beginning. The next big question is how to bring that book into the world. The publishing industry can feel confusing, with terms like “self-publishing,” “indie press,” and “traditional publishing” often used interchangeably. In reality, each path works differently—and knowing the distinctions can help you choose the best fit for your goals.

At Astralumen Press, we believe authors should feel informed and empowered as they take their next steps. Here’s a simple breakdown of how the three main publishing models differ.

Self-Publishing

In self-publishing, the author acts as the publisher. You handle every part of the process—from editing and cover design to formatting, printing, and distribution. Platforms like Amazon Kindle Direct Publishing (KDP) and IngramSpark make it relatively easy to publish and sell your work online.

Pros:

• You maintain complete creative control and ownership of your work.

• Royalties are typically higher per copy sold.

• You can publish on your own timeline.

Cons:

• You’re responsible for every expense, from editing to marketing.

• Getting visibility can be difficult without a built-in audience.

• The quality of self-published books varies widely, which can affect reader perception.

Self-publishing is a great option for authors who enjoy entrepreneurship and want full control over their creative and business decisions.

Independent Publishing

Independent publishers, often called “indie presses,” are small, privately owned publishing companies that operate outside the major corporate houses. They typically publish a limited number of titles per year and work closely with authors to shape, polish, and promote their books.

Pros:

• More personal relationships between author and publisher.

• Greater creative freedom compared to large traditional houses.

• Editorial guidance and design support are usually included.

Cons:

• Smaller marketing budgets and distribution reach.

• Royalties may be lower than self-publishing, though often fairer than large-house contracts.

Indie publishing combines the professional support of traditional publishing with the creative flexibility of self-publishing. It’s ideal for authors who value collaboration and artistic integrity.

Traditional Publishing

Traditional publishers are the major, well-known houses—think Penguin Random House, HarperCollins, or Simon & Schuster. They acquire books through literary agents and invest in editing, design, marketing, and distribution.

Pros:

• Wide distribution and strong industry connections.

• Professional editorial and marketing teams.

• Potential for significant exposure and credibility.

Cons:

• Highly competitive; most authors need a literary agent.

• Long timelines, often a year or more from acquisition to publication.

• Authors typically earn lower royalties, as the publisher takes on financial risk.

Traditional publishing works best for authors who want broad reach and are comfortable giving up some creative control in exchange for large-scale resources and visibility.

Which Path Is Right for You?

There’s no single “best” way to publish a book. Each option offers its own balance of creative freedom, professional support, and business responsibility. The right choice depends on what you value most—control, collaboration, or reach.

At Astralumen Press, we believe there’s beauty in the range of publishing paths available today. Writers have more freedom than ever to shape their own journeys. No matter which route you take, what matters most is that your story finds its readers.

Astralumen Press is an independent publisher dedicated to thoughtful, imaginative storytelling.